SEPHORA under LVMH
Project 1 Brand Extension: E xercise 1 1. The founder of Sephora. Sephora is a visionary beauty-retail concept founded by Dominique Mandonnaud. ( https://en.wikipedia.org/wiki/Sephora) 2. T he place it located. The company was founded in Limoges and is currently based in Neuilly-sur-Seine , France. ( https://en.wikipedia.org/wiki/Sephora) 3. When does it been found and when it joined LVMH. Sephora been discovered on 1970. On July 1997, Sephora join LVMH. 4. The reason why it call Sephora. The name comes from the Greek word meaning beauty, sephos , and the Greek spelling of Zipporah , wife of Moses , described in M idrash , A ggadah and Targum Onkelos as beautiful. ( https://en.wikipedia.org/wiki/Sephora) 5. Is Sephora doing e-Commerce. Sephora has been a digital innovator since 1999, when it launched its e-commerce website . Since then, it has been ahead of much of the retail pack w...